In today's digital age, having a website is essential for any business, big or small. A website is often the first point of contact for potential customers, so it's crucial to make a good first impression. With so many options available, it can be tempting to opt for a pre-made template on Squarespace/Wix/Shopify and call it a day. But before you settle for a cookie-cutter website, let us tell you why going for a custom coded website will be the best decision you'll make for your online presence.
Say Goodbye to Restrictions
Templates are great for quickly setting up a website, but they come with a set of limitations. The design options are limited, and you're stuck with the features that the template provides. With a custom coded website, the sky's the limit! You have complete control over the design and functionality, ensuring your website stands out from the crowd and serves the specific needs of your business. A custom coded website allows you to create a unique online presence that reflects your brand and values, setting you apart from your competition. Custom coded websites also provide greater flexibility when it comes to making changes and updates. With a template, you're often limited in what you can change, and updates can be time-consuming and difficult. With a custom coded website, you have the freedom to make updates and changes quickly and easily, ensuring your website remains relevant and up to date.
Optimized for SEO
Search engine optimization (SEO) is crucial for any website, as it helps your website rank higher in search engine results and attract more traffic. Custom coded websites are optimized for SEO from the ground up, giving your website a head start in the race for online visibility. You can also add custom meta tags, keyword-rich URLs, and other SEO-friendly elements to further improve your website's search engine ranking. A custom coded website also provides greater control over the technical aspects of SEO, such as header tags, alt tags, and more. These elements are important for search engines to understand the structure and content of your website, and with a custom coded website, you can ensure they are optimized for maximum visibility.
Faster Load Times
Nothing is more frustrating for visitors than a slow-loading website. With a custom coded website, you can ensure fast load times, as the website is built with performance in mind. A faster website not only improves the user experience, but it also helps with your website's search engine ranking, as search engines favour websites that load quickly. Custom coded websites are optimized for speed, as they are built with clean, optimized code that reduces the amount of time it takes for your website to load. This, in turn, improves the user experience, and helps keep visitors on your website for longer. With a Squarespace/Wix/Shopify template, you may have to sacrifice speed for design, but with a custom coded website, you can have both.
Easier to Scale and Maintain
As your business grows, so should your website. A custom coded website can be easily scaled and maintained, ensuring it grows with your business. With a template, adding new features or making changes can be a hassle, as the code is often messy and hard to modify. With a custom coded website, you can make updates and changes with ease, without having to worry about breaking the site. In addition, custom coded websites are built with scalability in mind, so you don't have to worry about running into technical limitations as your website grows. This means that you can add new features and functionalities as needed, without having to start from scratch or switch to a different platform.
Cost-Effective in the Long Run
While a custom coded website may cost more upfront, in the long run, it's a more cost-effective option. With a Squarespace/Wix/Shopify template, you'll have to pay for each additional feature or custom design element you add. With a custom coded website, you only pay for what you need, and future updates and maintenance are often less expensive.
In conclusion, settling for a Squarespace/Wix/Shopify template may seem like the easier and cheaper option, but a custom coded website offers a range of benefits that will give your online presence the boost it needs. With complete control over the design and functionality, optimized SEO, faster load times, easy scalability, and cost-effectiveness, a custom coded website is the way to go. So, go ahead and take your online presence to the next level!
We offer a free audit on your site so please feel free to email [email protected] or give us a call to see how Avalanche can help you get a custom site. This site is custom built from the ground up, so it can be the best route for a lot of people who want complete control over every element on their website.
Aidan out.